Pharmacist · Health Coach
About Luis Coutinho
"My mission is to simplify information and help you make smarter decisions about health and supplementation."
"Prevention in health is the best medicine."
"The 5 non-negotiable pillars: Nutrition, Exercise, Sleep, Mental Health and Supplementation."
My story
I've been working in the health field for over 20 years. I started as a pharmacist, and in 2012 I took a step that changed my perspective forever: I became responsible for three natural product stores, focused on natural supplements, natural cosmetics and organic food. I also managed one of the most prestigious online natural product stores in Portugal.
It was along that path, between pharmacy and the world of natural products, that I realised something that still troubles me today: most people take supplements without proper guidance — influenced by aggressive marketing, contradictory information or advice from people who lack the scientific background to give it. And many times, they combine supplements with medication without telling their doctor or pharmacist — not out of carelessness, but out of lack of information.
My mission is to change that.
I've always believed that prevention is the best medicine. If there were more investment in prevention, we could avoid the onset of many diseases — some of them premature. But prevention isn't just about taking supplements. Nutrition, physical activity, sleep and emotional balance play an equally decisive role in our overall health. It's this integrative view — where pharmaceutical science and nutrition complement each other — that guides everything I do.
My values
Transparency
I never recommend what I don't use or genuinely believe in.
Scientific rigor
Every claim is backed by evidence, not by passing trends.
Prevention
I believe the best medicine is the one that prevents disease before it appears.
Honesty
If a supplement doesn't work, I say so clearly — even when it's inconvenient.
My path
2005
Pharmacy degree — started practising as a pharmacist, with growing focus on nutrition, supplementation and prevention.
2012
Took over the management of a company with several natural food supplement stores and one of Portugal's most respected online natural product stores — a turning point between pharmacy and the world of natural products.
Master's
Master's in Management at Universidade Católica de Lisboa — tools to think strategically about health and business.
Master's
Master's in Digital Marketing at IPAM Lisbon — communicating science clearly and relevantly in an increasingly digital world.
Master's
Master's in International Project Management at ESCP Europe Madrid — preparation for international and multicultural contexts.
Certification
Health Coach by the Institute for Integrative Nutrition (IIN) — a world reference in nutrition and wellbeing, bridging pharmaceutical science and an integrative view of health.
Spain
Several years deepening my knowledge of the Iberian health market.
Today · Dubai
I live in the United Arab Emirates, a region rapidly transforming in preventive health
My Mission
With over 20 years of pharmaceutical experience and a cross-disciplinary background in science, management and communication, I've built a unique perspective on supplementation: rigorous, honest and focused on those who want to make better decisions about their health.
Here you'll find practical guides based on scientific evidence — written by a pharmacist, with no conflicts of interest with brands or labs. A blog where I translate complex science into accessible language. And honest recommendations of products I genuinely believe in and use.
Want to get in touch?
For questions, partnerships or simply to learn more about my work — I'm available to chat.
Talk to me